People don’t buy WHAT you do-they buy WHY you do it
3.03.2017
If you know me, then you know how important I think it is for people to know their “Why”. This is the book that started me on that journey. I am happy to share this book summary with you:
Have you ever wondered how great leaders become great? What is the “secret sauce” they have that makes them stand-out and command the attention and respect of thousands, no, millions of followers? What is it that great business leaders have that creates the Midas touch and turns everything into gold?
This review shares the secrets of how great leaders inspire everyone to take action and with the help of Simon Sinek, understand why we should “Start with WHY”.
People don’t buy WHAT you do, they buy WHY you do it.
Those are the 12 words Steve Cunningham, Readitfor.me Founder, chose to summarize Simon Sinek’s Start With Why (click here to read/listen to or watch the full summary you’ll need to create a free account first).
Steve goes on to share:
The message of this book is easy to understand, and incredibly difficult to put into practice. And I don’t know that it’s something you can ever “get right”.
I’ve struggled with this question for a long time. I’ve explored both ends of the spectrum, from “we do business book summaries” to “we’re transforming lives”, and everything in between.
To be honest, I don’t think I’ll ever be done struggling with that question. But I know this – our business is better off for the journey, and I think yours will be too.
Here’s a quote from the summary:
Every single company and organization on the planet knows WHAT they do. WHATs are easy to identify. These are the things our job specifications, our product designs and our meetings all focus on. They are tangible.
At a more detailed level, some companies and people know HOW they do WHAT they do. HOWs are often given to explain how something is different or better.
Very few people or companies can clearly articulate WHY they do WHAT they do. WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?
At some point today or tomorrow, close your door for 10 minutes, grab a blank piece of paper, and see if you can answer those questions. And if you feel inspired, hit reply on this email and share your why with me. I’d love to hear from you.
Do you allow yourself to know and feel what excites you, what motivates you? Can you articulate it? Do the people in your organization know it? How about your customers?
Good companies and organizations are led by authentic people. They know who they are. They know their purpose (their “why”), their talents, their passions, their values, their strengths and weaknesses. Authentic leadership commands attention, inspires people, wins their trust and makes followers want to work with them.
What is your WHY?
You can see a TED Talk clip of Simon Sinek: What is Your WHY?
When you know your WHY- you get better results.
Tim Kinane
Call 772-210-4499 or email to set up a time to talk about tools and strategies to lead to better results.
Please share this summary with a friend/colleague. If you want know more, you can read the full summary of this book here today (you’ll need to create a free account first): https://readitfor.me/timothy-kinane
Tim is a Consultant to Business, Government and Not-for-Profits Organizations specializing in innovative and challenging ways for organizations to survive, to thrive and to build their teams.
